Rationale: In the second use case we will estimate the impact of provided information regarding the comparisons of a household’s energy use with that of similar neighbours and we will provide energy conservation tips through Home Energy Reports. Generally, perceiving what other people do either directly or indirectly, through information given by a third party, has a powerful influence on agents behaviour.
Research questions: The research questions of the Use Case 2 are similar with the research questions of Use Case 1, namely:
1. Are there crowd out effects between different message framings?
2. Do consumers know about pricing differentials between peak and off-peak consumption?
3. Can consumers “correctly” estimate the energy use for everyday household appliances?
4. Does consumption feedback through consumer ranking affect energy conservation?
Design and impact: We expect that the “descriptive norm” element of the Home Energy Report treatment, to cause households that previously used more than the norm to decrease usage, but also cause households that used less than the norm to use more. However, empirical results show that even low energy consumption households that compare most favourably to their neighbours do not increase energy use. In this sense, the planed intervention is expected not to cause a “descriptive norm boomerang effect”.
Key performance indications (KPIs): The KPIs of the Use Case 2 are similar with the KPIs of Use Case 1, namely:
1. Percentage of residential energy saving induced by behavioural insights in the short term (>2% by treatment group).
2. Percentage of residential energy saving induced by behavioural insights in the long term (>2% by treatment group).
3. Percentage of users’ understanding the informational material (> 85%).
4. Number of consumers in both Greece and Sweden (> 50,000).
Involved Energy Actors: PPC and CWATT
This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 957117. The information contained in this website reflects only the authors’ view. EC is not responsible for any use that may be made of this information.