EVIDENT project introduces a methodology for empirically analyzing the role of behavioural insights in energy efficiency and promoting relevant policy measures. Unlike other empirical researches and policy implication intervention, EVIDENT includes a very large and a heterogenous dataset stemming from both data collection through field experiments and questionnaires; as well as real time data from smart metering devices . The combination of these two types of datasets contributes to the controlling of other cofound effects in estimating the casual effects of policy interventions. In addition to the size of the dataset, the design of experiments and questionnaires will directly measure the average marginal bias. Traditional methodologies and estimates do not consider this measure resulting in poor estimates regarding consumer missoptimization in energy efficiency decisions, which in turn results in weak propositions for policy measures. A novelty of EVIDENT is the inclusion in the analysis of other consumers’ characteristics like financial literacy. More insights can be gained by combining consumers financial literacy level with their energy consumption decisions and then use such results for proposing different policy measures. Under this vein, EVIDENT will answer questions like the following: Have we designed the most effective electricity bill? How many households are aware of ways to save energy but plan to take care of it tomorrow? Can we induce people to commit financially to reducing energy consumption and stick to it? How much of this energy efficiency gap can be addressed by programs that encourage people to map out how they plan to go get new electric devices?
EVIDENT will create an integrated online platform where designs and protocols, results, analytical tools, data and proposed policy measures will be included. One major goal is to develop an advanced ecosystem for both analytics and insights to enhance the dissemination of results and also policy efficiency. Through data visualization tools, the information coming from the datasets will reveal new information thus will provide better insights. In addition, another innovative feature of the platform will be the development of online tools to address the research that is related with questionnaires and experiments. The online tools will provide to the project the ability to reach out a very large number of participants in much lower cost than using the traditional way of physical presence between the researchers and the participants. The platform will facilitate an easy-to-use interface in order to enable users to exploit its features without requiring specialized knowledge or extensive training.
As data being the most crucial ingredient for empirical research, EVIDENT engages in opening its data in a form that is easy accessible by third parties for enhancing future research in this domain. For successfully completing this objective a set of actions is needed. First, datasets will be embedded with metadata describing relevant information like subject, timespan, creation date, author, type and size. At the same time, all necessary pre-process actions will take place in order ensure personal data protection and confidentiality. Second, a suitable open license will be applied that licenses all the rights. Third, data will be provided in several machine readable formats, to allow for greatest re-use. The EVIDENT platform will also provide an API which gives the users more degrees of freedom by selecting specific portions of the dataset. Furthermore, the employed econometric models in the EVIDENT project will be coded in STATA software and the code will also be freely available.
Policy design, implementation and evaluation are very demanding tasks and lie at the heart of policy effectiveness. These tools form the basic foundations and structures upon which all policies and programs rest. The evaluation method will rely on the most robust estimation of casual effects after an intervention takes place, in order to make communicating results to policy makers straightforward. EVIDENT project proposes 5 large scale case studies across different countries in Europe and different target groups. The first case study includes the estimation of the importance of self consumption feedback in residential users , the second includes the estimate of the relative effectiveness of interventions like energy saving tips , the third includes the analysis of real time big data in energy consumption , the fourth includes the relation of energy consumption behavioural biases with consumers financial literacy level and the fifth includes the assessment of consumers’ energy demand curves.
This objective includes two main action pillars in order to maximize awareness for EVIDENT and promote its outcomes. First, the project communication kit will be established consisting of the project website, social media accounts and a set of printed material for distribution at key academic and public events. Project’s website will be hosted beyond project duration, to promote exploitation of project’s results and serve as a hub and reference point for subsequent projects. The second pillar includes the dissemination plan and the reporting of its activities. A template for collecting inputs from dissemination activities will be set up also, documenting the important characteristics of the intended dissemination activity. The filled in templates will be subsequently summarized into tables, composing a list of concrete dissemination actions that will allow us to assess, follow up and eventually correct the planned actions in terms of the reached measured impacts.
Exploitation and commercialization are two important goals of EVIDENT. The principle aim of the EVIDENT project is to strengthen the role of behavioural insights in designing policy interventions for energy efficiency. In the past twenty years empirical research advanced remarkably in the field, however most of these remain at a theoretical level without systematically been transformed into policy measures. EVIDENT targets to provide energy industry and policy makers with the necessary innovation capacity to increase energy efficiency. EVIDENT duration of 36 months is a great balance between the time to design, implement and evaluate policy interventions and the need to prepare its market adoption in order to maximize the timeliness of its innovation potential. The main goal of this objective is to seek exploitation opportunities of the project results by identifying potential market sectors and including a revenue prediction. The first step towards this direction is to identify and prioritize the factors that will facilitate EVIDENT market adoption and evolution as well as regulation barriers to sustainable growth. Business modelling, determining the main players along with their roles and relationships will be followed.
This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 957117. The information contained in this website reflects only the authors’ view. EC is not responsible for any use that may be made of this information.